Nobody really needs a brandbook.
Ordering a brandbook is like going to a shop to buy a washing machine instruction, necessarily 250 pages in three languages … you give them the instruction plan and even more, comment if you don’t like something , even if the transmission of electricity through the ether has not yet been discovered (as far as we know), anyway we put it in the specifications, for the future, because we like it.
While the real necessity is not even the washing machine, but the washing of the laundry … The same is with the brandbook, it itself is just an instruction, the goal is actually the result (financial – sales or the general image that finally reaches again money), brand, strategy and positioning are the washing machine, and what should be this and what instructions should be attached – let’s let the experts determine …