Nobody really needs a brandbook.
Ordering a brandbook is like going to a shop to buy a washing machine instruction…
While the real necessity is not even the washing machine, but the washing of the laundry … The same is with the brandbook, it itself is just an instruction, the goal is actually the result (financial – sales or the general image that finally reaches again money), brand, strategy and positioning are the washing machine, and what should be this and what instructions should be attached – let’s let the experts determine …